FoundRae

Following the success of FoundRae's Aspen boutique, Studio Lourdes was selected to design the brand's first international flagship, now open in London.

The concept draws from the idea of a repurposed historical library, one that gathers fragments of the past into what the brand calls a collection of memories. Interiors take cues from a private social club, a library, and a museum in equal measure, brought together through mixed metals, heritage woods, tufted velvet, mohair, rattan, and stone. A deliberately asymmetrical layout invites discovery rather than a fixed path, while soft, contrasting lighting draws attention to the jewelry itself.

Beyond materiality, the design translates FoundRae's tenets and iconography into the space, weaving symbolism into fixtures, display, and detail throughout. The store is organized into distinct moments, among them a main salon, a garden-inspired area, and more intimate spaces for private viewing, each carrying its own emotional register while remaining unmistakably FoundRae.

Studio Lourdes led the project from concept design, continuing the collaboration with founder and creative director Beth Hutchens that began with the Aspen store.